Excellent write-up on free book promotions. When I first published Henchmen I was loath to give it away, but giving it away was the best way to get it read.
Two and a half weeks ago, I posted a report on the initial results of a free copy promotion I ran, using four of the more effective book newsletter services. That campaign was successful in the near term, resulting in 4,360 downloads of my second book. In the conclusions, I noted:
I’ll need to collect further data before I can report back on whether a trial of this scale, duration and impact had the desired effect. The real test will be whether a week from now my base line of sales and page reads steps up from the base line before the sale.
And the answer is?… [drum roll]…No on sales, yes on reads. For the details, read on. As before, I’ll include specific figures and detailed sales charts.
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