Branding (and Re-Branding) for Authors

Andrew Updegrove: Tales of Adversego

Cattle Brand 110The desirability (or even the concept) of establishing a brand may not come naturally to many authors. Branding may appear to have nothing to do with authorship, or seem to cheapen the author’s craft, or represent an intimidating task to carry out – or perhaps even all of the above. But for non-fiction writers, and particularly genre authors, a brand is an important and unique tool to forge and to hone.

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