Book Review – The BadRedhead Media 30-Day Book Marketing Challenge by Rachel Thompson

I usually review fiction because that’s what I usually read, but I made a promise to myself to review everything I read and I aim to stick to that promise. Thus, Rachel Thompson’s book on book marketing is getting a gander today.

Now, I’ve been writing for almost five years now and I’m getting decent at it, but my marketing skills are, at best, lacking. Part of this is my natural trend toward laziness, but part of it’s linked directly to a lack of knowledge. Marketing is a Byzantine mass of indistinct corridors, dead ends, and people who would happily gut you for your last penny. Navigating it when you don’t know what you’re doing is almost like wandering aimlessly through big city alleys while yelling about the amount of cash you have in your wallet. It’s only a matter of time before someone offers to turn your lungs into hamburgers for the low, low price of your soul.

So, when I finished Henchmen back in ’13 and released it (far too hastily, as it turns out. It was riddled with errors), I was largely unsure of what to do next. I put up a single post on Facebook and watched my sales skyrocket to pretty much nada. I got various tidbits of advice from friends (set up a Goodreads page!, set up a Facebook Author page!), some of which worked, some of which tanked. In the end, it was Twitter and this blog that helped more than anything else.

The process of figuring that out took valuable time and far more effort than it should have. It was a perfect example of how you can wander around in the wilderness aimlessly until your Zen navigation allows you to stumble into what you need. Don’t get me wrong, my Zen navigation (you might not get where you want to go, but you’ll always wind up where you need to be) didn’t fail me, but a map that led straight to the cabin with all the Scooby Snacks would have been a hell of a lot more efficient.

Which means I picked up Rachel Thompson’s book about five years later than I should have.

And that’s what you’re getting with The BadRedhead Media 30-day Book Marketing Challenge: A map that not only defines the best routes to take, but the pitfalls to avoid. She manages to cover the nuances of Twitter, the importance of blogging, an introduction to SEO (A study unto itself), and all the little ins and outs of a world that is markedly different from writing fiction. And, to make it all better, she writes with a natural, easy-to-follow voice.

This is one of those books that’s best to read on a tablet. There’s a paperback version of it out, but the text is filled with links to cool websites, Twitter accounts, blog posts, and various other things. Reading it in paperback might make you look retro-cool, but reading it on a tablet will let you immediately explore the rich link ecosystem built into the book. And that’s something priceless in and of itself.

So, by the time I stumbled across this book, I was already somewhat aware of social media and how to manipulate it to suit my own twisted needs, but there were glaring holes in my knowledge. I wound up spending a bunch of time saying to myself, “Wait. We can do that?”

Just like martial artists practice the simple punch for decades (trust me, almost twenty years in and I’m still finding subtleties in punching), anyone who’s been marketing their own works for a while can always find something new when they look at it through different eyes. So, even if you’re experienced, drop a few bucks and grab a copy of The BadRedhead Media 30-day Book Marketing Challenge. It’s worth the money and the effort to go through the steps, even if it doesn’t take the full thirty days for you to get through it.

2017 Readers’ Favorite Silver Award Winner (Non-Fiction)!
5/5 STARS, Readers Favorite!
4/4 STARS, IndieReader!

THE SINGLE BEST TOOL every writer needs NOW to build, boost, and grow their author platform.

Unsure how to market your book or feel overwhelmed by the sheer number of author platform options out there (or not even sure what the term means)? Ever wish someone could break it down for you in simple steps? 

Then this is the book for you! 

Over the course of one month, Rachel provides you daily challenges containing a wealth of information, and easy to follow assignments to help energize your book sales. If you haven’t released your book yet, this book will help you set the stage necessary to build the strongest foundation possible for success. 

Topics include: 
* Twitter secrets 
* Facebook page must-do’s 
* Social media ideas you might not know or haven’t thought of 
* Promotion, giveaways, and other book marketing secrets 
* Website, blogging, and SEO tips designed just for authors 

All writers, bloggers, and small businesses can benefit can benefit from this guide.

“When it comes to social media marketing for authors, no one knows more than Rachel Thompson. She practices what she preaches and has helped dozens of our authors enjoy significant leaps in their social media standing.”

Steve Bennett, Founder & Creative Director, AuthorBytes 

“This book is an amazing compilation of data and resources that only someone with years of experience could pull together. As a book marketing specialist myself, I’m still blown away by the amazing content Rachel provides. If you’re writing or marketing a book, this is a MUST-HAVE. “

Alexa Bigwarfe, Author Coach & Owner of Kat Biggie Press Digital Media Co.

Buy this book right now and get started. Your only regret is that you waited so long!

I’m normally averse to saying I’m wrong about much of anything, but she’s right; I should have gotten this book earlier.

Get your copy on Amazon

Check out Rachel on Twitter and her associated BadRedHead Media Twitter

BadRedHead’s website

Rachel’s blog

BadRedhead Media’s Facebook page


6 thoughts on “Book Review – The BadRedhead Media 30-Day Book Marketing Challenge by Rachel Thompson

  1. I’ve followed her for a few years on Twitter and have enjoyed her advice. I’m not surprised that her book is money well spent, and I’m glad you’ve gained so much from it!

  2. My marketing skills are lacking too. I’ve known about her book for awhile but have yet to get it. Won’t be putting purchasing the book off now.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s